Get'm Get'm - About Us

A message from our CEO and Founder, Virginia Castro. Get to know her story and the history of Get'm Get'm, Inc.

Welcome to Get’m Get’m, Inc., where bold design, unapologetic style, and rock 'n' roll attitude come together, one strap at a time.

I’m Virginia Castro, but most people know me as V. I launched Get’m Get’m in the mid-90s after realizing that while guitars were flashy and full of personality, the straps holding them up were boring and forgettable. That didn’t sit right with me. So I changed it.

I started with just six styles, no industry connections, and a whole lot of grit. Within hours of hitting Guitar Center shelves, my straps started flying. A few months later, I was featured in Guitar World, and Marilyn Manson came calling. From there, Get’m Get’m straps found their way onto the shoulders of legends like Prince, BB King, Lady Gaga, Jimmy Page, Metallica, and so many more.

But this wasn’t an overnight success. I’m an East L.A.-born Latina, raised by hardworking immigrant parents, and I earned everything the old-school way: through hustle, instinct, and never backing down. From sales jobs in Beverly Hills to running one of L.A.’s first holistic pet stores for 15 years, I’ve always bet on myself and my designs.

Every Get’m Get’m strap is handmade with love in the USA, and crafted to stand out on any stage. We’re not here to blend in; we’re here to make a statement. We also give back: a portion of every sale supports animal rescue organizations, because my love for animals has always been part of my journey.

I’ve been designing and fighting for this brand for over 29 years — through a tough rebrand, lawsuits, the pandemic — you name it. But I'm still here. Still creating. Still believing. And still making straps for the artists who dare to be different.

Welcome to Get’m Get’m. Let’s get loud.